About My Fur Baby

At My Fur Baby, we craft natural, air-dried treats using ethically sourced ingredients from trusted UK & EU farms. No fillers, no additives — just real, honest nutrition.

We donate 10% of profits to animal rescue, because doing good should be part of every bag.

Where it all Began

A Tribute to Marley – The Heart Behind My Fur Baby.

My Fur Baby didn’t begin as a business. It began with Marley — our beloved Labrador, best friend, and the inspiration behind everything we do.

Marley was more than a pet. He was family. Loyal, gentle, and always at our side, he reminded us daily of what unconditional love looks like. But like all dogs, Marley grew older, we became more mindful of what we were feeding him — looking for treats that matched the same love and care we gave in every other part of his life. We realised so much of what was on the market was filled with unnecessary ingredients, processed fillers, and poor sourcing. We knew he deserved better.

So we started creating our own — using simple, single-ingredient treats sourced from trusted UK and EU farms. Treats that were natural, honest, and made with purpose. That was the beginning of My Fur Baby

In Loving Memory

On 16th July 2025, we said goodbye to Marley.
The heartbreak was immense, but his legacy lives on in every pouch and every pet we nourish.
This brand is, and always will be, a tribute to him — the dog who inspired it all.

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Looking Ahead

At My Fur Baby, our journey is just getting started. We're committed to setting a new standard in pet wellness by offering honest, natural alternatives to over-processed treats.

Our goal is to become the most trusted pet brand in the UK — known for integrity, quality, and transparency. We’ll continue growing our range of functional, ethically sourced products while supporting reforestation, animal welfare, and small-scale farms across the UK and EU.

This isn’t just about treats. It’s about purpose, community, and doing right by every fur baby — just like we did with Marley.

Meet the team

  • Person 1

    Co-Founder and CEO

  • Person 2

    Co-Founder and COO

  • Person 3

    Chief Financial Officer

  • Person 4

    Chief Technology Officer

  • Person 5

    Marketing Director

  • Person 6

    Lead Product Manager

  • Person 7

    Customer Service Director

  • Person 8

    Logistics Manager

Our core values

We Lead with Integrity


We believe trust is earned through transparency, consistency, and doing the right thing even when no one’s watching. From ingredients to ethics, we hold ourselves to the highest standards so you can feel good about every treat you give.


We Set the Standard


We don’t follow trends — we raise the bar. From functional nutrition to sustainable packaging, we’re here to redefine what pet care should look like. Progress drives us, and we’re not afraid to do things differently.


We Build Community

We’re more than a pet brand — we’re a movement of like-minded pet lovers. From supporting small farms to giving back through charity, everything we do is about creating real connections between people, pets, and the planet.

Don't take our word for it...

  • Top Quality Treats

    The natural air-dried treats from My Fur Baby are a game-changer for my dog. I trust the ingredients and love how happy my pup is with every bite.

    Rachel S.

  • Outstanding Customer Service

    I had some questions about sourcing and ingredients, and the My Fur Baby team was quick to respond with detailed, helpful answers. Excellent service all around.

    Mark Barker
    Enfield

  • Informative and Helpful Blog

    The blog posts are fantastic — they helped me learn so much about pet nutrition and the benefits of natural treats. A valuable resource for every pet owner.

    Emily Watts
    Liverpool

  • Highly Recommended Brand

    Between the ethical sourcing, quality treats, and genuine care for animals, I can’t recommend My Fur Baby enough. They’re my go-to for all my dog’s treats.

    Paulo Rody

  • Supportive and Responsive Team

    The customer service team went above and beyond to help me with my order. They’re friendly, knowledgeable, and genuinely care about their customers and pets

    Sofía Martínez
    Bishops Stortford